Glossary
The terms behind Provv.
Plain definitions for the words this product uses. One term per page, the answer in the first sentence.
- →Synthetic buyer
A simulated buyer built from real public language about a market, not an invented persona.
- →Synthetic buyer panel
A small group of synthetic buyers that reacts to a piece of marketing copy.
- →Message testing
Checking how your audience reacts to marketing copy before it goes live.
Read the answers, then run a panel against your own copy.
See the room react→