# Provv

> Provv is a synthetic buyer panel. It models a panel of your real buyers from public language, then reacts to your marketing copy, campaigns, and creative before you ship, returning a verdict per buyer and the exact line that won or lost them. A fast, directional read in minutes, not a replacement for real customer research.

## Core concepts
- [What is a synthetic buyer](https://provv.ai/what-is-a-synthetic-buyer): A simulated buyer built from real public language about a market, not an invented persona.
- [What is a synthetic buyer panel](https://provv.ai/synthetic-buyer-panel): A small group of synthetic buyers, each grounded in real public language, that reacts to a piece of marketing copy.
- [What is message testing](https://provv.ai/message-testing): Checking how an audience reacts to marketing copy before it goes live, traditionally with surveys, now in minutes with a synthetic buyer panel.

## Product
- [Provv homepage](https://provv.ai/): Test your copy, campaigns, and creative on a synthetic buyer panel before launch.
- [Glossary](https://provv.ai/glossary): Definitions of the core terms.